A & L Associatesí plans keep it short and crisp without compromising the description of the venture. The executive summary will include with an overview of the most important issues in the plan - including the business' niche, marketing, management experience and finances.
In the plan, we identify a target market. We define your audience and indicate whether the market is growing, steady or shrinking. We provide details about competitors, including their strengths, weaknesses, estimated market share, advertising strategy and how their product or service is different from yours. We include information about your pricing strategy. Finally, we indicate how you advertise and promote the business.
We explain the benefits of your product or service to the user or customer and describe how it is unique and its appeal to customers. We include information about your business' location - and how that location benefits your business - current and future space requirements and area demographics. We demonstrate that you have an effective management team; that not only does it have necessary business skills to manage the venture, but also that it can work effectively as a team. We detail the backgrounds of executives, their qualifications, the need for additional management talent and how the owner plans to attract the new personnel.
The focus of the plan is toward the future by attempting to develop forecasts of developing trends over the next three to five years. We keep the plan realistic by not being too optimistic in estimating sales potential and develop scenarios that will describe the best case, worst case and most likely case. We highlight current and potential problems and demonstrate how they will be overcome. By identifying problems ahead of time, we will also enhance your credibility with investors and lenders.
Finally, A & L Associates develops a financial plan that includes a capital equipment list, a balance sheet, income statements for three years (or pro-forma income projections for a new business), cash flow statements, break-even analysis and loan applications.
"Your Blueprint for Success"